CRM > BDC

General Overview

Traditional automotive advertising such as newspaper and radio advertisements are becoming less effective and more expensive. Dealerships have to find new ways to bring customers into their showroom floors and service centers. The purpose of a dealership’s business development center (BDC) is to identify a dealership’s assets, develop sales initiatives to maximize revenue-generating opportunities, and build customer loyalty.

CAR-Research XRM’s BDC functionality enables you to focus all sales initiatives from various sources, including existing customers and showroom, phone, and Internet traffic, and it is fully supported by our CRM and Internet Lead Manager (ILM). Using our business development solution, your sales, service, and call center can function collaboratively to generate new business and increase overall customer satisfaction and loyalty.

Key Features and Benefits

• Electronic and paper daily work plans
• Follow-up accountability with CTI
• Sort letters by salesperson
• Centralized BDC and Internet process training
• Customized call phone scripts
• Automated and scheduled customer follow-up, including e-mails, CAR-Smart calls, and direct mail
• Sold and unsold follow-up schedules
• Missed appointment and past-due follow-up